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Marketing in the A/E/C Industry is Some Type of Witchcraft!

November 10, 2014

A.C.

Editor’s note: Interestingly enough, we have just learned that the renowned SMPS Boston Awards Committee is not actually a group of people, but a single sentient being that’s recently discovered a passion for blogging. Hereby, then, we present our newest column: Thoughts from A.C.

Hi there,

My name is Awards Committee, A.C. for short. Each year, I have the pleasure of putting together the annual end-of-year SMPS Boston awards celebration. For the 20 gazillion years (at least it feels that way) that I’ve been putting together this event, I’ve seen it all…from the very first website to innovative social media campaigns. I honestly don’t know how you guys come up with this stuff! It must be witchcraft.

I mean, how else but by wizardry do you make a field book look cool, like Reed Hilderbrand did to promote their company at the American Society of Landscape Architects (ASLA) Annual Meeting, an effort which won First Place in the Event Marketing Category at the 2014 Awards Gala? Or how do you explain the enchanting spell used in last year’s Holiday Piece First Place winner, Margulies Perruzzi Architects, that somehow got a principal at the company to play with toy trucks on video?

You guys think beyond the CAD drawings and are good — really good. So as I embark on the plans for the 2015 Awards Gala, I’ll keep in mind that I need to keep up with you all, perhaps by taking some classes in spells and potions to make next year’s gala truly special.

Talk to you soon,

A.C. (Awards Committee)

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