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Favorite Five: July 2014

August 13, 2014

Headshot_ElenaLelchukElena Lelchuk is a Marketing & Public Relations Manager at Commodore Builders and the Chair of the SMPS Boston Communications Committee. Every month, she compiles her favorite five links from the last 30 days in a series we call, very creatively, Favorite Five! You can connect with Elena through Twitter (@ell923) or LinkedIn.

#1. Repetition: Making prospects remember your key messages” by Joe Latta

With the recent redesign efforts of marketing materials at Commodore, I have been especially focused on carrying out a consistent message, from imagery to color scheme, on all of our channels including website, social media, proposals, giveaways and so on. This post was particularly relevant and useful in helping me think about the most clear and memorable way to communicate Commodore’s key messages.

#2. 5 Tips for an Effective Trade Show Booth

Tradeshow season is upon us! I’m sure everyone can learn something from these tips on how to stand out on a cluttered floor of a convention center.

#3. “Marketing the Moon: How NASA Sold Space to Earth by Michelle Legro

“Communication of the work is as important as the work itself..” Brain Pickings is my new favorite go-to website! Check out this interesting piece on how the Public Affairs Office strategically controlled the consistency of information to the media to ensure accuracy of the first space travel reports.

#4. “Compelling People: The Hidden Qualities That Make Us Influential” by John Neffinger and Matthew Kohut

Not so much a blog post as a book recommendation…but I read about this book on the aforementioned site, Brain Pickings, and couldn’t help but add it to my Amazon shopping cart. In case you’re interested in reading the post that influenced the purchase, click here.

#5. 10 Robin Williams Quotes From the Man Who Inspired Us With Laughter

A topic that couldn’t be left unmentioned this week: here’s a brief snapshot of the legacy left behind by Robin Williams. “No matter what people tell you, words and ideas can change the world.”

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