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Favorite Five: March 2014

April 3, 2014

“Favorite Five” is written by Anna Luciano, Marketing & Communications Specialist at Nitsch Engineering and Director of the SMPS Boston Communications Committee. Each month, she chooses five favorite web articles on A/E/C marketing topics. Anna can be reached through Twitter @annaluciano or LinkedIn.

“Meeting Over? Write Down the Takeaways. Right Now.” by Tanner Christensen, posted on 99U: Take 30 seconds to prioritize the key things you learned in a session, the minute the session is over. SOLD.

“Why You Should Stop Brainstorming,” by Tony McCaffrey, published on Harvard Business Review Blog Network: Mr. McCaffrey has come up with a more efficient and effective way of generating new ideas than brainstorming. He calls it brainswarming, and this 3 minute video explanation is pretty cool.

“Crafting an Elevator Pitch,” posted on Mind Tools: I spoke at the SMPS Boston Bootcamp this morning, and mentioned this article which provides 6 steps to developing an effective elevator pitch.

“Social Media Template: 10 Steps to a Winning Plan,” by Dave Nelson, published on Dialog Consulting Blog: I was able to hear Dave Nelson speak recently and he has some great insights into social media marketing. I particularly liked these 10 steps to developing a plan for social media.

“Ads Worth Spreading,” from TED: Great advertising just makes me happy – it’s so great to see creativity and heart and humor combined into something that supports a brand. I love this list of the 10 winners of TED’s third Ads Worth Spreading challenge; these ads make a difference.

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