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Top 5 Reasons to get your CPSM Certification

November 25, 2013

Today’s post was written by Pia Cardinali, CPSM, marketing manager at CRJA-IBI Group, a landscape architecture firm in Boston with offices in Knoxville and Beijing. Pia has worked in professional services marketing for over five years and is an active member of SMPS Boston, participating in both the CPSM and Education Committees. Questions or comments? E-mail her at

SMPS CPSMTo inspire more of you to obtain your CPSM certification, I thought sharing specific advantages of being a CPSM might help motivate you to attend study sessions and take the exam.

Top 5 reasons to get your CPSM certification:

  1. You get to add letters after your name: We work in an industry where everyone has certifications and the corresponding letters after their name: P.E., AIA, ASLA, LEED AP, etc. Your colleagues and managers understand what a certification is and respect the work and knowledge that it signifies. Obtaining your CPSM certification allows you to show that you too have achieved a certification and are demonstrably knowledgeable about professional services marketing.
  2. You stand out in a crowd: Whether searching for a job or pursuing a new endeavor or initiative within your current role, CPSM certification differentiates you. You have shown that you are serious, committed, and knowledgeable about marketing. Any potential employer should see this as a benefit.
  3. You prepare yourself for future opportunities: Take the initiative and create opportunity for yourself. You never know where this certification will lead you and whom you may meet. There is a great camaraderie and culture of sharing amongst the CPSMs across the country. A CPSM designation gives you entrée into this group and the knowledge they have.
  4. Increase your community engagement: Earning your CPSM not only shows that you have the necessary knowledge to succeed, it also shows your commitment to your career and industry. To maintain your CPSM credentials over time, you must continue to grow, learn and be aware of industry trends. Earning CEU’s involves participating in activities and events every year. Sometimes knowing you have to do something provides that extra push to help you become more involved and engaged than you might otherwise have been.
  5. It’s fun: okay, this might not fall under more conventional ideas of fun. Learning is fun, meeting new people is fun, challenging yourself is fun. Participating in study sessions helps you stay on track, increases the likelihood that you’ll take and pass the test, and allows you to meet and network with a group of other like-minded professionals in the Boston area.

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