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Favorite Five: June 2013

July 1, 2013

“Favorite Five” is written by Anna Luciano, Senior Marketing Coordinator at Nitsch Engineering and Director of the SMPS Boston Communications Committee. Each month, she chooses five favorite web articles on A/E/C marketing topics. She can be reached through Twitter @annaluciano or LinkedIn.

“7 Ways to Boost Your Creativity,” by Gregory Ciotti, posted on 99U: Anything that can help me spark my creativity – especially since I’ve been feeling distinctly uninspired lately – is great. For me, #3 resonated the most!

“The Power of Simplicity,” by Adam Bryant, New York Times Columnist, posted on LinkedIn: In the A/E/C field, our writing tends to fill up with technical terminology and complex sentences – from our proposals, to our marketing plans, to our mission statements. I think this is a great reminder for why it’s important to simplify: it’s all about clarity.

“17 Little Known Social Media Tools You Should Be Using (and Why),” by Neil Patel, posted on KISSmetrics: Social Media Marketing is an unending stream of “new” – new channels, new methods, new hashtags, new metrics. Although this list is older (from February 2012), it includes some great ideas for how to measure success, make updating more efficient, and improve your online connections.

“7 ways to Increase Survey Response Rates,” by Ross Beard, posted on Client Heartbeat Blog: Having just performed a client survey – the first in what I’m planning will be an annual event – I found this article while looking up metrics for standard response rates. It’s full of great suggestions for making your surveys better.

“How many people know you?,” by David Stone, posted on David’s Marketing Blog: This short article does a great job of summarizing how branding applies to the AEC industry.

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