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Favorite 5: March 2013

March 28, 2013

“Favorite 5” is written by Anna Luciano, Senior Marketing Coordinator at Nitsch Engineering and Director of the SMPS Boston Communications Committee. Each month, she chooses her five favorite web articles/columns on A/E/C marketing topics. She can be reached through LinkedIn or Twitter @annaluciano.

“How Consulting Firms are Making Their Marketing More Sociable: A 2012 Research Report;” by Robert Buday, John Furth, and Research Now; published on The Bloom Group website: This report has great information on how the consulting world has embraced social media, and how clients are using social media to screen consultants. Great read, with great data.

“How To Make Your Marketing Go The Distance,” by Steve Murran, published on This article covers the importance of setting up processes and providing resources before beginning a marketing initiative.

“The Key to Successful Marketing: Your Unique Selling Proposition,” by Perry Marshall and Bryan Todd, published on Entrepreneur: In this excerpt from their book “The Ultimate Guide to Google AdWords, 3rd Edition,” Marshall and Todd talk about how to identify, communicate, and leverage your company’s Unique Selling Proposition (USP). I especially appreciate to ask yourself about your company.

“5 Ways to Chase Away Website Visitors,” published on Boston Interactive: You have three seconds to engage your website visitors – review this article and make sure you aren’t turning them off!

“Video: How to Get Sh*t Done, According to Science!” by Jocelyn K. Glei and the ASAPScience group, published on 99U: This 3-minute video illustrates the barriers to being productive and how to overcome them. I love everything about this!

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