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How You Can Benefit from Becoming a CPSM

March 15, 2013

Today’s post is courtesy of Chuck Raymond, CPSM, Marketing Manager at Geosyntec Consultants in Acton. Chuck has been a CPSM since 2004 and can be reached at

SMPS CPSMWe hope our ongoing missives on the benefits of becoming a CPSM provide just the right amount of enticement, encouragement, and interest in your pursuing and achieving certification as a Certified Professional Services Marketer (CPSM). Today’s blog will describe what the benefits are to you, as a working professional marketer, in spending the time and money on this process.

With all of the pressures on marketing staff nowadays (which I would argue are more than in the past due to staff and overhead cutbacks and other recent business realities), it may seem a bit onerous and burdensome to spend a decent chunk of your steadily decreasing and tough-to-come-by spare time to read and study the books and attend evening study groups.

My argument to that? The pain is temporary. Since one of the requirements to take the CPSM exam is five years of professional experience, much of your knowledge should already be within you. Beyond that, there are only six evening study groups over the course of two months, so those are over quickly enough. The amount of additional book work will vary from person to person, but again will be over within those same two months. Once over that hurdle, you can apply to take the exam online at your convenience. That’s it.

Now, the best part – the benefits to you. Becoming a CPSM means being a part of something special. It means you have successfully positioned yourself amongst an elite group of professional services marketers who have invested in themselves and understand and embrace the need for continuous self-improvement through education, enhancing their opportunity for professional success. In an ever-increasingly competitive world, moving up in the ladder can sometimes hinge on the slightest advantage you can get over the other candidates, whether within your firm or at another firm. The CPSM certification on your resume, LinkedIn page, and elsewhere can be just that advantage you need. Savvy employers are also increasingly beginning to recognize it as a sign not only that you are very well trained but that you care about your career. Much the same way that the engineers, architects, scientists, accountants, and other professionals at our firms have registrations and certifications after their names on their business cards, marketers are also able to demonstrate a reliable level of professional training.

What have others that have taken and passed the exam had to say about the CPSM certification? Here are some examples:

  • I have big goals for my career, so I set a date for the exam (between MBA sessions) and made a plan to study. Getting the email…that I had passed was the highlight of my career! Becoming a CPSM validated all the work I had been doing for about a decade and was proof (to me) that I am good at what I do – no wonder I love this work!
  • In a company where certifications (technical mainly) are important, I felt it may give me more “credibility” with those in management. I believe it helps to show knowledge and expertise.
  • I earned my CPSM just before I started with my current firm. My salary was already negotiated at that point, but I was excited to tell them that they were hiring a certified marketer to lead their marketing efforts. The news went over well with the CEO and COO. SMPS sent a personal letter to my new boss announcing the CPSM – again, the execs were impressed with the certification and the organization.
  • First and foremost, I have to admit that going through all the materials and studying for the exam was somewhat eye-opening. Despite having a degree and 20 years of experience, I learned (and was reminded) of a lot of great information. I found myself rejuvenated by the experience. The networking with other CPSMs and having them to ask questions or advice has been very valuable.

The CPSM designation is a recognized mark of distinction. The achievement offers you a wide range of important benefits:

  • Increased knowledge in strategic market planning, market research, marketing plan implementation, business development, and promotion
  • Demonstrates your dedication to the marketing profession
  • Industry recognition of professional competence
  • Enhanced credibility with employers, clients, and peers
  • Improved ability to compete in the job market
  • Potential for increased compensation and benefits
  • Career advancement
  • Public recognition in the roster of CPSMs on the SMPS web site
  • Invitation to CPSM-only educational and networking programs
  • Access to the CPSM communities on MySMPS and LinkedIn

Upon earning the CPSM designation, you will receive:

  • A personalized certificate of achievement
  • A CPSM lapel pin
  • A notification letter sent to your employer
  • Acknowledgement in SMPS’s publications, on the web site, and at Build Business, the National Conference
  • A professional designation that is portable as you move geographically or from one service industry to another.

For more information about the CPSM certification, the exam, or any other CPSM-related question you may have, please feel free to contact Jennifer Shelby, CPSM at or (508) 685-0763, or Chuck Raymond, CPSM at or (978) 206-5783.

3 Comments leave one →
  1. Valerie Conyngham permalink
    March 15, 2013 12:38 pm

    Great list of reasons to get your CPSM. I would add that while the study groups may seem like one more commitment to add to your already overbooked calender, they’re actually a great opportunity to surround yourself with a small group of your marketing colleagues and have in-depth conversations about what is and isn’t working in your current marketing efforts and how you can use the things your reading about it the study materials to immediately begin to increase your effectiveness.

  2. March 18, 2013 12:54 pm

    Having a CPSM indicates to anyone who sees it you are tested and distinguished in your profession. Clients and technical staff may not know what it stands for but they can guess that the C is for certified. I plan to help lead a 2013 study group in CT as a refresher for me and encourage you to step up to the next level in your career.


  1. Diary of a CPSM Candidate: Finally Taking the Plunge | Outlook Blog

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