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5 Public Relations and Marketing Resolutions for 2013

January 10, 2013

Today’s post is courtesy of Kaitlyn Ethier, an account executive Rhino Public Relations. Questions or comments? Contact her at kaitlyn@rhinopr.com, Twitter @RhinoPR_Kaitlyn or visit www.rhinopr.com.

NYEAs we settle into the New Year and try to uphold our New Year’s resolutions, it’s important to reflect back on the various ways that 2012 shaped our industry. Social media was no longer what 20-somethings dominated, but an influential business tool for customer engagement. And with the economy’s sluggish recovery, firms felt continued pressure to find low-cost, efficient strategies to raise brand visibility – but much of that is behind us now (we hope!). Out with the old, and in with the new. The A/E/C industry continues to make gains, so marketers and PR professionals need a fresh look at our plans for 2013.

1. Social media

[OLD] In 2012, you used the traditional social media sites for your company, including Twitter, LinkedIn, and Facebook. Sound familiar? We thought so.

[New] In 2013, take a chance on a new social media platform. Think Pinterest or Instagram isn’t for your company? Think again. According to RJ Metrics, Pinterest is retaining and engaging users as much as two to three times as efficiently as Twitter was at a similar time in its history (via RJ Metrics). Additionally, 40 perfect of brands have adopted Instagram for marketing, and of the top brands, 20 percent surveyed had 10,000 or more followers (via Marketing Land).

2. Mobile

[OLD] It’s a smartphone world. With the release of the iPhone 5 in September 2012, and the ongoing battle between Apple and Android, there’s an app for nearly everything.

[NEW] Go completely mobile. We don’t care what kind of mobile device you own, but we do care that you know how your webpage appears on smart phones. Ever used your smart phone to look up a company, only to spend 10 minutes searching for their phone number? Don’t let that be you.

3. Personalization

[OLD] Send out a quick thank you email following a new business presentation or to a new client. Short, sweet, and to the point because you don’t want to waste their time or yours, right? Wrong.

[NEW] Handwritten thank you notes. Yes we said it, handwritten. Take five minutes to sit down and write a personalized note. We guarantee it will stand out among the hundreds of emails inundating your client’s inbox.

4. Website

[OLD] Informational websites. You post news coverage, new projects and services. Maybe you even integrated SEO.

[NEW] Your firm’s website is only one piece of the online relationship with your clients – past, present and future – and partners. It needs to integrate with your social media (see #1), and offer relevant, useful content. Post video of the design process for your hot new project, post it to Vimeo, link it from your website, tweet it to your followers, send a press release about the project win, and post a rendering image to Instagram. Drive visitors to your website, and give them a reason to stay awhile. Build interactive relationships online. Read your clients’ blogs, post comments, and follow them on Twitter. It doesn’t have to take a lot of time, just create a system for yourself and stick with it.

5. Enjoy yourself

We hope that in 2013, you make time to have fun. It’s been a rough few years, but things are looking up. Bond with co-workers, use that well deserved lunch break, and power down at the end of the day feeling satisfied with what you accomplished. As our good friend Confucius once said, “Choose a job you love, and you will never have to work a day in your life.”

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