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Favorite 5: November 2012

November 29, 2012

“Favorite 5” is written by Anna Luciano, Senior Marketing Coordinator at Nitsch Engineering and Director of the SMPS Boston Communications Committee. Each month, she chooses her five favorite web articles/columns on A/E/C marketing topics. She can be reached through LinkedIn or Twitter @annaluciano.

“How To Use If-Then Planning To Achieve Any Goal,” by Heidi Grant Halvorson, published on 99U: I need all the organizational help I can get, and this article is the first I’ve read (or at least the first that has stuck with me) that helped me figure out a way to stay focused and minimize distractions. I’m still a work in progress, but I do think this has helped me improve at work. Now maybe I can use it to start working out more regularly…

“Brand Identity Style Guides From Around the World,” by David Airey, published on Logo Design Love: After viewing style guides from some of the best branded companies out there (including Apple, Best Buy, a huge range of colleges/universities, and Penguin Books), I’m inspired to improve my company’s style guide!

“3 Analytics Tools to Gauge Your Social Audience’s Pulse,” by Ritu Sharma, published on Huffington Post: I’m all ears when someone says there’s a way to measure social media effectiveness. This short post includes three tools that can help marketers better understand their social audience.

“How to Be More Creative,” by A.J. Jacobs, published by Real Simple: A.J. Jacobs always presents information in a way that both entertains and educates. I was therefore thrilled to see him writing about something that directly impacts marketing – creativity. In this article, Jacobs reports on various techniques to increase creativity, including stories of how he tried to apply the techniques in his own life.

Lettering vs. Calligraphy: Looking for a little fun? This site hosts a daily battle between a calligrapher and a letterer, as they each draw/write a letter that addresses a keyword. So far, they’ve covered “Dynamic N,” “Swashy T,” and “Bizarre J.” Visitors can vote for their favorite.

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