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It’s CPSM Season – Are You Ready to Get Your Certification On?

November 27, 2012

Today’s post was written by Jennifer Shelby, account director at Rhino Public Relations and  Director, CPSM, of Boston SMPS. Questions or comments? E-mail her at or visit

SMPS CPSMYou’ve probably seen the acronym, you might even know what it means, but have you ever considered getting certified yourself? Now’s the time to think about it, because the newly established CPSM Committee through SMPS Boston is gearing up to bring you all of the resources, study support, and access to seasoned experts you’ll need to successfully make it through the program on your way to becoming a Certified Professional Services Marketer.

SMPS is the acknowledged leader in education and information for marketing professional services offering a credential that recognizes the marketing expertise you have achieved. Becoming a CPSM means something different to everyone who goes through the process. For many it can be the factor that validates suspicions of “I think what I’m doing is right” to “I know what I’m doing is right”. It only takes a few short months of studying and the support and encouragement of your professional friends and colleagues at SMPS to achieve this credential.

According to SMPS national, “A CPSM is recognized as an individual who has met a rigorous standard of experience and expertise in marketing professional services and has demonstrated their knowledge of the practice and related disciplines through a thorough examination of marketing competency. This individual further adheres to the ethics and responsibilities of the profession as outlined in the CPSM Code of Ethics. The CPSM credential is a voluntary certification designed to elevate the professional standards in marketing and influence the future of this vital field. Furthermore, the CPSM designation serves as a mark of distinction for professional services marketers and business developers, raising their standing with their employers, peers, and the public. When you apply for the CPSM program, you are taking your first step toward joining a distinguished group of professionals who have made a commitment to professional excellence, career advancement, and an ongoing pursuit of knowledge.”

On December 5 we will be holding our annual information session, the question and answer venue for you to learn all about the program, including the costs and procedures and the opportunity to ask questions directly to current CPSMs. Please keep an eye out for the details.

We will also be providing motivation and food for thought through an ongoing blog series where you’ll hear about why becoming a CPSM is good for your career, your company, and the industry.

Finally, in-person study sessions moderated by current CPSMs will begin in January and will provide a pathway for your journey though the preparation process. Here you’ll have access to the study materials, practice exams, and group discussions that former candidates have found so valuable during their prep time.

We’ll close out the year with a CPSM-only event that will celebrate the achievement of those who passed the exam this year and provide an opportunity for our growing community to get to know each other a little better.

If you are interested in learning more about becoming a Certified Professional Services Marketer, please contact me ( or Chuck Raymond ( Our national CPSM liaison, Kevin Doyle (, is available as well.

We’re looking forward to seeing you on December 5th.

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