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Low-Cost PR and Marketing Tactics for Small and Mid-Size Firms

October 23, 2012

Today’s post is courtesy of Susan Shelby, FSMPS, CPSM principal at Rhino Public Relations. This post is a preview of Susan’s ABX Workshop scheduled for November 16 from 8:30-10:00 am at the Boston Convention & Exhibition Center – for more information on this presentation, click here.

You’re a small- to medium-sized AEC firm looking to raise your visibility in an already competitive industry but are concerned about how to get started or even afford PR and Marketing. So what do you do?

In this session at Architecture Boston Expo (ABX), you’ll learn low-cost and easy-to-implement PR and Marketing tactics that you can take back to work and apply in your own firm.

Barbara Hicks, Director of Marketing and Media at Margulies Perruzzi Architects; Joan McQuaid, Director of Marketing at Acentech; and Susan Shelby, FSMPS, CPSM, Founder and Principal of Rhino PR, will use real-world case studies to share tactics they’ve tried and what has been successful for their respective firms.

  • Email Marketing: learn how Acentech and Margulies Perruzzi Architects have successfully used email blasts and e-newsletters to reach potential clients.
  • Social Media: learn some tips and tricks about what and when to post. It requires a little time, but can effectively increase exposure and support your business development goals.
  • Search Engine Optimization (SEO): learn about keywords, optimizing your website, and backlinking as a way to increase your rankings with search engines.
  • In-house Seminars: hear how Acentech launched its in-house seminars 15 years ago and continues to fill them every year.
  • Public Relations
    • Media Relations: learn how to work with the press to increase your chances of coverage.
    • Press Releases: identify the key components for an effective press release and how to get it in the hands of the right reporters.
    • Speaking Opportunities: learn how to secure speaking presentations at industry conferences in order to position your firm as an expert.
  • Measuring Results: we’ll share how we measure results and answer your questions about proving the “value” of PR and Marketing to management.

We hope to see you at this informative session!

One Comment leave one →
  1. April 12, 2013 4:06 pm

    Everyone loves what you guys tend to be up too. This kind of
    clever work and exposure! Keep up the good works guys I’ve incorporated you guys to my blogroll.

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