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Marketing Through Social Media

August 14, 2012

Today’s post is courtesy of Suzan Czajkowski, M.A., founder and owner of the online marketing and communication firm MyCommCoach.  You can reach Suzan at or follow her on Twitter at @MyCommCoach.

Are you marketing your business through social media yet?

The decision to not create an online presence for your business has a distinct impact, and not a good one.

If you don’t have an online presence anywhere, you’re conveying a particular message about your business. That message says, “We are behind the times.” It screams, “We are not available to you!” When you do not have an online presence anywhere, the most important thing you are not saying is anything positive about your own business. In fact, you aren’t saying anything at all… about your brand, your products, your availability, or your service. Silence. So many missed opportunities!

According to an annual report conducted by Edison Research, the number of people who follow companies or brands through social networking sites has doubled over the last two years. Studies show that people who use social media tend to eat out more and, thanks to apps like Foursquare, are more likely to become repeat customers. You can buy almost anything online these days, and Hubspot reports that 43 percent of online consumers are on social media.

Simply put, an online presence has become a standard expectation for any business. You have an address, a phone number, and now you have a website, and a Facebook page or Twitter address. These online locations make it easier for people across the globe to connect with you in the way that they live their lives every day: on line.

Most people across the globe use social media. , 526 million people use Facebook every day. Of Twitter’s million users, more than 100 million are in the U.S. and over 175 million tweets go across Twitter every day.

Is your business online yet? If not, the operative word in that question should be “yet”.

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