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Favorite Five: June 2012

July 2, 2012

“Favorite Five” is written by Anna Luciano, Senior Marketing Coordinator at Nitsch Engineering and Director of the SMPS Boston Communications Committee. Each month, she chooses her five favorite web articles/columns on A/E/C marketing topics. She can be reached through Twitter @annaluciano.

“AGC-FMI 2012 Business Development Survey,” published by The Associated General Contractors of America and FMI Corporation: At the end of 2011, AGC and FMI launched a survey to understand how successful firms have used BD to navigate the challenging economic climate. The final report has a lot of great information from 305 respondents, as well as a summary of the 11 elements of a strategic business development plan.

“10 skills the PR pro of 2022 MUST have,” by Arik Hanson, published on Communications Conversations: Traditional public relations skills, such as writing and media relations, aren’t dead by any stretch of the imagination. But changes in technology and the business environment mean that great PR professionals (including those of us who are responsible for PR as well as marketing within our firms), will also need these 10 skills.

“11 Tips for Writing Better Marketing Emails,” by Mark Brownlow, published on Email Marketing Reports: This is a great summary of a process for writing better marketing emails – or any marketing piece, in fact. Plus there are some great links to galleries of successful email campaigns and lists of successful subject lines.

“How to Tell a Great Story,” by Geoffrey James, published on I keep hearing that telling stories is a great way to communicate your firm’s value. This article actually gives a 7-step process to develop a good business story.

“Top 50 PR & Marketing Blogs,” by Yvette Pistorio, published on CisionBlog: I’m always looking for more good reads. I haven’t clicked through all 50 of these yet, but I’m definitely working on it!

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