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Favorite Five: December 2011

December 22, 2011

“Favorite Five” is written by Anna Luciano, Senior Marketing Coordinator at Nitsch Engineering and Director of the SMPS Boston Communications Committee. Each month, she chooses her five favorite web articles/columns on A/E/C marketing topics. She can be reached through Twitter @annaluciano.

PR Firm Shares Top 10 Predictions for 2012,” by Kevin Allen, AND “10 (More) Predictions for the PR Industry in 2012,” by Beth Monaghan, published on Ragan’s PR Daily: With the new year almost upon us, it’s time to plan for how we’ll move our communication efforts forward in 2012. Each of these articles lays out 10 trends for 2012 in the PR industry. Unsurprisingly, social media will likely play a big role.

 “The Most Useful Social Media Tools of the Year,” by Adam Vincenzini, published on Ragan’s PR Daily: Speaking of social media…. in this four part series, Adam succinctly reviews 20 very cool tools that can help move your social media efforts forward. No one needs to use ALL the tools, but it’s worth it to see what could help YOU. Read Part One (#s 20-16) here; Part Two (#s 15-11) here; Part Three (#s 10-6) here; and Part Four (#s 5-1) here.

“Inspiration vs. Imitation,” by Jessica Hische: This beautifully written piece discusses the difference between being inspired by another’s work and copying another’s work. A great read for all creative types!

“Top 10 TV Ads,” by Sean Gregory, published by Time Magazine: As do most marketers, I love good advertising. And this video slideshow is great because you can watch the best of the best from 2011 in one spot. Take a break from work to get inspired!

“Zeitgeist 2011: Year in Review,” by Google: 2011 was a crazy year, with all kinds of unusual events. Take a look back with Google’s annual video that shows how the world searched. As a Green Bay Packer fan, I especially love the quick glimps of Greg Jennings at the 2:41ish mark!

SMPS Boston wishes everyone a happy holiday – see you in 2012!

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