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Back to School: CPSM Study Groups Now In Session

October 6, 2011

Introductory Information Session Wednesday, Oct. 19

You’ve seen the acronym. You’ve wondered what it was. You never really bothered to find out. Oh boy, what you’ve been missing… CPSM – those four little letters that can validate your suspicions from “I think what I’m doing is right” to “I know what I’m doing is right” only takes a few short months of studying and the support and encouragement of your professional friends and colleagues. SMPS, the recognized leader in education and information for marketing professional services, offers a credential that recognizes the marketing expertise you have achieved: Certified Professional Services Marketer (CPSM).

CPSM season is at our doorstep and we are ready to tell you all about it on Wednesday, October 19, 2011.

According to SMPS national, A CPSM is recognized as an individual who has met a rigorous standard of experience and expertise in marketing professional services and has demonstrated their knowledge of the practice and related disciplines through a thorough examination of marketing competency. This individual further adheres to the ethics and responsibilities of the profession as outlined in the CPSM Code of Ethics. The CPSM credential is a voluntary certification designed to elevate the professional standards in marketing and influence the future of this vital field. Furthermore, the CPSM designation serves as a mark of distinction for professional services marketers and business developers, raising their standing with their employers, peers, and the public. When you apply for the CPSM program, you are taking your first step toward joining a distinguished group of professionals who have made a commitment to professional excellence, career advancement, and an ongoing pursuit of knowledge.

This year, the Education Committee will offer study support to CPSM candidates hoping to apply for the exam. The program consists of 8 meetings, either by phone or in person, that cover the 6 Domains of Professional Practice (see below); an introduction to the program; and a conclusion.

  • Domain 1: Marketing Research
  • Domain 2: Marketing Plan
  • Domain 3: Client and Business Development
  • Domain 4: SOQs/Proposals
  • Domain 5: Promotional Activity
  • Domain 6: Information, Resource and Organizational Management

If you are interested in learning more about becoming a Certified Professional Services Marketer, please contact me at Our national CPSM liaison, Kevin Doyle at, is available as well.

We look forward to seeing you on Wednesday, Oct. 19 to tell you more about how you can further your career with this certification.

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