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Favorite Five: August 2011

August 25, 2011

This edition of Favorite Five is written by Sarah Campbell, Marketing Assistant at Woodard & Curran. Below are the 5 articles she read this month about being a successful marketer in the AEC industry. Follow Sarah on Twitter @SarahRoCa  for more interesting bits.

  • “Five Google Analytics Times for Your A/E Firm’s Website”, By Markeitecture Consulting: If you are having a hard time getting a grip on your website traffic, Google Analytics can help. Marketicture Consulting provides 5 tips that are specific to the work we do and how to get the most out of the information you collect.
  • “If It Won’t Fit On A Post-It, It Won’t Fit In Your Day”: Everyone has their own method for getting things done throughout the day. I personally use the Covey time management matrix and organize items in level of importance and urgency. This blog has a similar mission: create a closed to-do list each day and stick to it.
  • “You Think You Are Presenting. You Are Being Interviewed”, August 16, 2011, By S. Anthony Iannarino: Presentations are part of our everyday lives as marketers. When it comes down to the delivery of the presentation, it can be out of our control as we send technical staff out the door with our piece of art and a hope they will remember the tips from rehearsal. This article provides a different perspective on how you set up the presentation for success. If you think of each presentation as a personal interview, would things change?
  • “A speech about social media in America from Admiral Gary Roughead, U.S. Chief of Naval Operations”, By Andy Sernovitz: This blog post is well worth the long read. Admiral Gary Roughead spoke at the Institute for Public Relations Strategic Communications Summit this past June. He describes how social media has increased transparency in the Navy and why every company, large or small, should take advantage of these tools as they become part of everyday life for all.
  • “10 Beautiful Infographics”, By Grace Smith: I am a huge fan of infographics; they get the point across quickly, ignore the fluff of proper grammar, and are busy enough for my right brain to stay interested. Mashable has compiled a list of 10 beautiful infographics about marketing for your viewing and learning pleasure.
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