Favorite Five: May 2011
May 31, 2011
“Favorite Five” is written by Anna Luciano, Senior Marketing Coordinator at Nitsch Engineering. Each month, she chooses her five favorite web articles/columns on A/E/C marketing topics.
- “The 50 Things Every Graphic Design Student Should Know” by Jamie Wieck: Jamie is a graphic designer/illustrator/writer with an amazing blog. In this visual essay, he condenses his advice for new graphic designers into 50 Tips that are great for anyone in a creative profession!
- “How to Set Smart Daily Goals” by Jocelyn K. Glei, published on The 99 Percent: Every week, I crank away, hustling to somehow address all of the “must do RIGHT NOW” items on my to-do list while still chipping away at all those important back-burner items that are critical to future success… and everyone I talk to says they are in the same boat. This article was just the kick in the pants I needed to figure out how to really get organized and get things done.
- “12 Steps to a Strong QR Code Campaign” by Stephanie True Moss, published on Spin Sucks: SMPS National shared this in a recent SMPS Connections newsletter, and I found it very interesting to read. QR codes seem like such a cool way to integrate an element of immediate gratification into a campaign, but I haven’t seen much yet on this topic for our industry – or any B2B industry, actually. Have any of you seen a cool campaign that used QR codes successfully?
- “10 Ways Your Brand Can Be Meaningful” by Tracy Lloyd, published on CMO.com: We all want our brands to mean something. This article is an in-depth (but pretty brief!) look into how to create meaningful and emotional connections with the people you are trying to reach.
- “Sam’s Search Engine Tips for Sales People” by Sam Richter, published on Warm Call Resource Center: Sam Richter was a keynote speaker at the SMPS New England Regional Conference, and he opened my eyes to how much I don’t know about performing effective and efficient web searches. On this website, you can get a lot of his tools and tips; I am especially happy with this resource guide that covers how to get the most out of search engines, and how to use search engines to get information on companies, industries, and people to ensure relevance during a BD call.