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Ask the Experts: Chuck Raymond, CPSM

March 29, 2011

Need some advice? Now is your chance to ask an expert! Our latest Expert is Chuck Raymond, CPSM, the Northeast Regional Marketing Manager for Geosyntec Consultants in Acton (an international environmental engineering firm). Chuck has been in the environmental engineering industry for over 20 years in a variety of sales, business development, and marketing roles. He was also a Community Involvement Specialist for four years at the Massachusetts Military Reservation on Cape Cod where he helped ensure the open and transparent sharing of information about the status of the base’s cleanup with the residents of the four towns surrounding the base.

At Geosyntec, Chuck is responsible for implementing the marketing and business development aspects of the firm’s Strategic Plan, which includes planning, writing, and editing a wide variety of internal and external communications such as proposals, brochures, newsletters, Statements of Qualifications, and press releases. He leads and trains the region’s technical staff in business development best practices and conducts presentation skills training and support. He conducts a wide variety of market research activities for the region and is responsible for ensuring the overall continued name recognition for the firm throughout their client markets in the Northeast. He has been a member of SMPS and has been a CPSM since 2004 and currently serves on the Boston Chapter’s Board of Directors as the Chair of the Sponsorship Committee. He was also on the planning committee for the 2007 SMPS Northeast Regional Conference in Salem, and has served as a study group leader for the annual CPSM exams for the past few years. Chuck has a B.S. from the University of Maine, is originally from Stoneham, and now lives in Ashby with his wife and two children.

While Chuck is well-versed in all aspects of AEC marketing, he is particularly knowledgeable about marketing planning, marketing research, management, proposal writing, and business development, and welcomes questions on these topics.

Please post your questions as a comment to this post by Tuesday, April 12th.

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4 Comments leave one →
  1. April 14, 2011 2:18 pm

    A couple questions from shy readers:

    What is your definition of marketing?

    What do you think the most important element of a marketing plan is?

    How can we, as marketers, help technical staff develop their BD skills?

  2. April 14, 2011 2:22 pm

    I’ve heard you talk before about the importance of performing a SWOT Analysis. Can you tell us a little bit about why you think it’s so important, and provide any tips for preparing a thorough one?

Trackbacks

  1. Ask the Experts: Definition of Marketing « Outlook Blog
  2. Ask the Experts: SWOT Analysis « Outlook Blog

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