Favorite Five: October 2011

“Favorite Five” is written by Anna Luciano, Senior Marketing Coordinator at Nitsch Engineering and Director of the SMPS Boston Communications Committee. Each month, she chooses her five favorite web articles/columns on A/E/C marketing topics. She can be reached through Twitter @annaluciano.

• “I Steve: Steve Jobs in His Own Words via 200 Quotes” by Maria Popova, published on Brain Pickings: It wouldn’t be possible to do an October wrap-up without some type of Steve Jobs tribute. Jobs was an inspiration to countless people around the world, and has directly affected all of our lives through his innovations. I love this short piece that highlights some of his thoughts, includes a link to his famous Stanford commencement address, and includes information on a book I will definitely be purchasing.
• “7 Types of Creative Block (and What to Do About Them)” by Mark McGuinness, published on The 99%: I clearly have a fixation on The 99% blog, but it’s JUST SO GOOD! This article helped me break through a bad case of writer’s block!
• “6 Ways to Track the Impact of Social Media on Public Relations” by Nichole Kelly, published on Social Media Examiner: This article provides instructions on how to calculate key metrics that quantify the impact that social media has on your marketing/public relations efforts. I like the way this gives a way to get actual numbers… but does anyone know of a resource that provides typical social media numbers? Maybe it’s too soon to have this type of data, but I’m not sure how to tell if my numbers are good or bad!
• “LinkedIn’s New Features – a Lot Like Facebook & Twitter with More Opportunities for Marketers” by Steve Olenski, published on Social Media Today: LinkedIn is a critical social media network for all marketers and human resource professionals, as it has become THE place for online business networking. This is why it’s such great news that LinkedIn has updated their company profile pages to allow for a more personal approach. Now… does anyone know if it’s possible to sync the LinkedIn Company Status update with a Twitter feed?
• “Introducing Flow Visualization: visualizing visitor flow,” published on Google Analytics Blog: Okay, this new visual tool actually SHOWS how visitors flow through your website. I am obsessed.

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